Our Core Process


We work with our clients to come up with innovative and intriguing digital marketing campaigns that customers and fans care about.


Dedication and passion are at the core of everything we do— but being strategy and smart about our work is key. We work hard and we we work smart


We care about and constantly work with a variety of digital media professionals that benefit our client’s public relations efforts.


Words matter. Constructing strong messages and impactful stories is at the heart of our PR campaigns.

About Us

Savory PR is a boutique public relations and digital marketing agency based in Miami, Florida with a focus on tech startups, culinary, lifestyle and entertainment industries. Our personal relationships with digital and television media journalists whom cover a variety of topics combined with thought-provoking PR campaigns enable us to tell our clients stories to the right audience at the right time. We offer a variety of services that can help your product, service, brand or event garner authentic publicity. We specialize in digital public relations but also work with clients to create consistent brands and implement flavorful digital marketing campaigns that incorporate content marketing, email marketing, organic & paid search engine marketing, social media marketing and online advertising. When these tactics are strategically aligned to support each other, they create brand awareness, change opinions and drive audiences to support and engage with a company’s product, service or brand.


Provide strategic public relations and digital marketing guidance to clients while delivering attentive services that achieve positive online visibility, build a positive reputation and develop a memorable brand through press exposure and digital marketing initiatives. We manage our client’s reputations and enable them to build strong relationships, influence attitudes, and change behaviors in a way that will directly impact their financial bottom line.

Founder & CEO

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Samantha Savory is the founder and CEO of Savory PR, a boutique public relations and digital marketing agency based in Miami, Florida. Samantha leads the direction of the firm while managing all business development, publicity campaigns and client relations. With the support of a passionate and smart team of designers, branding experts, website developers and junior publicists, she has helped unknown companies mature into reputable and trustworthy brands. After graduating from Florida A&M University with a Bachelor of Science degree in public relations and writing for several Florida newspapers, Samantha worked in corporate PR in the financial sector for several years. While pursuing her MBA at Nova Southeastern University, she acted on her entrepreneurial spirit and ventured out to start her own PR agency in 2012. With a background in tech and financial public relations, Samantha launched her firm with one local South Florida technology client. Fast forward four years later and Savory PR has a roster of passionate tech, financial, culinary, lifestyle and entertainment clients throughout the United States. Savory PR works closely with clients as partners, focusing on merging creativity, passion and smart work to achieve positive publicity and marketing results.

Over the span of her PR career, Samantha has leveraged positive publicity among major media outlets including CNN, NBC, Huffington Post, Mashable, the Miami Herald, USA Today and Tech Cocktail. With close relationships with key journalists covering a wide variety of beats and pristine pitching techniques, Samantha has led the way to garner both local and national media placement for Savory PR clients. In addition to her PR background, Samantha has worked on national digital marketing campaigns and branding development projects, ultimately helping fellow entrepreneurs take their businesses and turn them into savvy brands that offer unique brand recognition and value.


At Savory PR, we believe in growing a profitable business that also supports a non-profit cause near and dear to our hearts. With a founder who’s an avid animal lover, in 2014 we decided to make it apart of our core mission, ultimately creating a “for purpose, for profit” business model. Under this model, we donate a percentage of our agency’s profits to local South Florida animal rescue projects and affiliates. In addition, we dedicate a few hours of our time each month to fostering, feeding and nurturing homeless cats and dogs in an effort to provide them with a better life. Our CEO has created a company culture where compassion for people and animals are equally as important as growing our roster of clients and producing superior results. Our team is big on philanthropy and believes the best way to achieve positive change within a community is to simply create it. From charity 5K’s to adoption events, we participate in activities and projects in the local South Florida community that promote animal adoption. We also help with local PR campaigns to reduce the number of homeless animals on the streets and pets being euthanized in shelters every year. We are always excited to work with other for-profit company’s and brands that share our multi-purpose mission. We continuously work with local animal rescue groups to provide discounted publicity and marketing services in an effort to help get more animals adopted into loving homes. If you are interested in our discount non-profit PR services or would like to donate to any of our future animal rescue projects, send us an email for more information.


Press Portfolio

``Advertising is saying you're good. PR is getting someone else to say you're good.``

Jean-Louis Gassee


Identify Your Story

Successful public relations campaigns are accomplished through strategic planning, long-term fostering of media relationships and creative storytelling. We implement PR programs that help brands and public figures establish trust, credibility and visibility amongst key audiences. Our PR process consists of working closely with our clients to identify their unique newsworthy angles, while cultivating clear messages around those stories and helping them identify their true value proposition. We have relationships with a wide variety of journalists and when combined with our years of PR expertise, we know how to pitch flavorful stories to the right media officials, at the right time, ultimately resulting in positive digital media coverage