8 Tips to Proactive Media Relations

Media relations is an important part of any public relations program. Proactively conducting media relations should be something any good publicist or public relations agency does on a regular basis. One of this biggest benefits of PR agencies are their long-standing relationships with media professionals and media relations tactics. Good PR professionals know what journalists need to write great stories and know how to get their attention. If you are unfamiliar with public relations, media relations may be a new concept. But it is important to understand it is essential to achieving successful publicity for your product, service or brand. Whether you are doing your own PR for your new startup business or hiring a PR agency, there are several proactive media relations tactics that should be followed on a regular basis. Check out the list below to proactively conduct media relations.

  1. Research & target
  2. Build targeted media lists
  3. Engage on Twitter
  4. Read journalist’s stories
  5. Understand the journalist’s beat
  6. Follow up
  7. Be kind & personable 
  8. Don’t rush your writing and edit, edit, edit!

If you are ready to work with a professional media relations agency, consider Savory PR! We offer complimentary consultations to prospective clients and can manage all media relations on behalf of your brand or business. Email us today to schedule a consultation: Samantha@Savory-PR.com.