Archives for media relations

8 Tips to Proactive Media Relations

Media relations is an important part of any public relations program. Proactively conducting media relations should be something any good publicist or public relations agency does on a regular basis. One of this biggest benefits of PR agencies are their long-standing relationships with media professionals and media relations tactics. Good PR professionals know what journalists need to write great stories and know how to get their attention. If you are unfamiliar with public relations, media relations may be a new concept. But it is important to understand it is essential to achieving successful publicity for your product, service or brand. Whether
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Tips For Growing Your Business With Public Relations

One of the first things potential customers do before they purchase a product or service is research the company’s brand online. One of the most cost-effective ways to improve your brand’s online presence is through digital marketing and public relations. Having a proactive public relations strategy in place is essential to promoting and controlling the messages about your business. This will ultimately lead to a favorable and positive brand reputation. Many small and medium-sized business owners question whether they should use their business dollars on advertising or public relations. Since Americans are inundated with ads every waking hour, they subconsciously filter
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