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Tips For Growing Your Business With Public Relations

One of the first things potential customers do before they purchase a product or service is research the company’s brand online. One of the most cost-effective ways to improve your brand’s online presence is through digital marketing and public relations. Having a proactive public relations strategy in place is essential to promoting and controlling the messages about your business. This will ultimately lead to a favorable and positive brand reputation. Many small and medium-sized business owners question whether they should use their business dollars on advertising or public relations. Since Americans are inundated with ads every waking hour, they subconsciously filter
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