Monthly Archives May 2019

3 Ways a Content Calendar Will Optimize Your PR Plan by 300%

Are you planning a big public relations and digital marketing campaign in the next few months? Then it is essential that you create a savvy and detailed content calendar to stay organized and sane. While creating interesting and thought-provoking content is king, having a daily content calendar to manage all your mini PR and digital marketing tasks and deliverables is queen! Interesting and beautiful content that 1) entertains 2) educates or 3) promotes is essential to creating brand awareness and customer/fan loyalty. Producing and promoting great content is also a great way to get featured in the media! BUT, in
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How to Make Your Brand Irresistible to The Media

If you want to increase your brand’s visibility in the media, you need to first do a brand analysis and audit to make sure you are ready to allow the media to learn about your or your business. It’s important that you make your brand irresistible to not only customers, but to the media. If you are not a PR or branding professional, you may be wondering how you can do this? What works better in the long haul is building a brand that your target audience knows and wants to promote online to their networks of friends. Below we
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