Monthly Archives May 2019

3 Ways a Content Calendar Will Optimize Your PR Plan by 300%

Are you planning a big public relations and digital marketing campaign in the next few months? Then it is essential that you create a savvy and detailed content calendar to stay organized and sane. While creating interesting and thought-provoking content is king, having a daily content calendar to manage all your mini PR and digital marketing tasks and deliverables is queen! Interesting and beautiful content that… 1) entertains 2) educates or 3) promotes …is essential to creating brand awareness and customer/fan loyalty. Producing and promoting great content is also a great way to get featured in the media! BUT, in
Read More

How to Strengthen Your Brand Image and Make Your Brand Irresistible to The Media

Does your brand stand out? In an ever-evolving and crowded space of new businesses and public figures popping up every week, it’s important to develop and portray a strong and meaningful brand to the public. If you want to strengthen your brand’s image and increase its visibility in the media, it is essential to first do a brand analysis and audit to make sure you are ready to allow the media to learn about your or your business. You can work with a cost-effective boutique public relations agency like Savory PR to help guide you through the brand development process
Read More