How Pinterest Can Help Grow Your Digital Brand and Business

Pinterest is a social media platform that thousands of brands, entrepreneurs and online businesses are using to drive website traffic and sales. The best way to describe Pinterest is as a visual search engine platform that offers the ability to bring visitors to your website and provide your ad and marketing content a much longer shelf […]

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What is Public Relations And How Can It Help Grow Your Business?

Before you determine if your brand or business is ready for proactive public relations, it is important to clearly understand what PR is. Public Relations agencies and PR strategists help a business or public figure cultivate a positive reputation with their respective target public through various unpaid or earned communications. These forms of communications include traditional media […]

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How to Hire a PR Agency To Grow Your Business And Increase Visibility

If your business or brand is ready to take the next step and hire a public relations agency, there are a few things you should first consider. When you work with a PR agency who will be managing and growing your reputation, it’s important to understand that this relationship will be more of a partnership […]

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What is Required for Successful Long-Term PR?

Publicity is never guaranteed. PR or publicity results almost always varies depending on the client, season and campaign. If any PR professional or PR agency ever tells you they can absolutely secure positive press placement for your brand or business, run for the hills. They are either lying or have a bizarre deal set up […]

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Tips To Grow Your Business With PR

When it comes to communicating the credibility of your brand to the world and growing a positive reputation within the minds of your target audience, PR, or public relations, is the best and most cost-efficient way to do this. In fact, PR is one of the most cost-effective methods of raising brand awareness for your […]

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Why Work With a Public Relations Agency?

Everyone has a story to tell. Sharing your unique perspective and story to the right audience at the right time is what a great public relations firm can accomplish for your brand or business. Public relations firms create narratives that evoke emotion and trigger action. Reputable PR firms can reframe existing narratives to shift perception in […]

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3 Marketing Questions To Ask Your Agency

Whether you are looking to hire a new marketing agency or consultant, it’s important to understand what  ‘marketing’ means for your business and industry. This will enable you to find a well-equipped agency or expert to conquer your online and offline marketing goals. Typically, marketing involves identifying your brand’s values, promotions online and offline, print and […]

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6 Tips to Improve Your Social Media Marketing Strategy

To achieve meaningful results with social media marketing, you must understand the profile of your target audience and what they like and dislike. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you are delivering the right message to the right audience at the right time. […]

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8 Tips to Proactive Media Relations

Media relations is an important part of any public relations program. Proactively conducting media relations should be something any good publicist or public relations agency does on a regular basis. One of this biggest benefits of PR agencies are their long-standing relationships with media professionals and media relations tactics. Good PR professionals know what journalists […]

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What Are The Benefits of Social Media Marketing?

Small brands and new businesses have utilized platforms like Instagram and Facebook to sell thousands of retail products and services to people across the world. The power of social media is one that all entrepreneurs should recognize and take advantage of. There are over 3 billion internet users—and over 2 billion of them have active social […]

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