What Are The Benefits of Social Media Marketing?

Small brands and new businesses have utilized platforms like Instagram and Facebook to sell thousands of retail products and services to people across the world. The power of social media is one that all entrepreneurs should recognize and take advantage of. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Social media is no longer an option, but has become an essential component of a company’s business model and integrated digital marketing plan. Social media platforms like YouTube, Instagram and Twitter have provide free or cost-effective access to millions of people. In addition to
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5 Signs That It Is Time For a Website Re-design

The Internet is ever-evolving and your online presence, or digital brand, should be properly maintained with a beautiful, functional, user-friendly and search-engine-optimized website. If you aren’t getting enough customers or website visits/traffic through your website, it may be time for a new re-design of your digital brand’s home portal aka website! Web design and online marketing trends are rapidly changing and evolving. This means that business owners and brands need to keep up. Your website isn’t mobile friendly: At this point, it’s almost 2018 and just about every website is mobile friendly. But, in the unfortunate case that your website is not,
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Tips For Growing Your Business With Public Relations

One of the first things potential customers do before they purchase a product or service is research the company’s brand online. This is where public relations comes into play. One of the most cost-effective ways to improve your brand’s online presence and reputation is through digital marketing and public relations. Having a proactive public relations strategy in place is essential to creating and controlling the messages customers and potential customers view and read about your business. The more positive press placement your company or brand achieves, it’s more likely a person will hold a favorable and positive perception of your
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