Press Release Distribution Benefits For Tech Startups

As a leading boutique public relations agency in Miami and New York City, at the core of our services, we create and implement customized PR programs that enable our clients to reach new target audiences. While it’s always important that a new startup’s news is covered in the digital media and on social media, there […]

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Why Your Business Needs a PR Strategy

If your business is ready for public relations and marketing in 2019, it’s important that you first put together a thoughtful PR strategy. Many business owners often ask, “Why do I need a PR strategy?” Allow the professionals at Savory PR to answer that question so you can be an even smarter and more strategic entrepreneur […]

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Why You Should Hire a Book Publicist For Your Book Launch

You’re wrapping up the writing, editing, design and publishing necessities for your first published book– it’s a huge relief to get these important self-publishing duties completed. Next, it is time to ask yourself how you are going to promote and publicize your new book so you can sell it!? Should you hire a book publicist? […]

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Key Features of a PR Campaign And Why You Should Work With a PR Agency

Public relations is one of the most cost-effective and powerful ways to grow a brand or business, but so often, because it is an intangible thing that is isn’t physical and comes down to the views and perceptions of a specific audience, some business owners and brands overlook the power of PR. PR ultimately has […]

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Why Elon Musk is the PR Genius of the Twenty-First Century

Public relations and publicity stunts have significantly evolved since the days of Phineas Taylor (P.T.) Barnum, the original publicity showman of the 1800’s whom sadly used publicity tactics and event planning to attract attention to his traveling circus of exotic (and enslaved) animals. While it makes us sad that he exploited people and exotic animals for […]

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Why You Need Earned Media To Grow and Scale Your Business

If you have a new business or brand that currently has minimal visibility or credibility, one of the best ways to get in front of the right audience and establish trustworthiness is through third-party endorsements. Specifically, endorsements via the media, small and top-tier media outlets, can increase your brand’s reach and help get people positively talking […]

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10 Steps Needed To Launch a Successful PR Campaign

At the core of PR is savvy messaging and flavorful storytelling via credible third-party sources like the media. PR adds true value to a brand or business in a time of overcrowded ads and sales pitches. Even companies with innovative and superior products or services will find themselves experiencing business problems for that simple that […]

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What is Public Relations And How Can It Help Grow Your Business?

Before you determine if your brand or business is ready for proactive public relations, it is important to clearly understand what PR is. Public Relations agencies and PR strategists help a business or public figure cultivate a positive reputation with their respective target public through various unpaid or earned communications. These forms of communications include traditional media […]

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How to Hire a PR Agency To Grow Your Business And Increase Visibility

If your business or brand is ready to take the next step and hire a public relations agency, there are a few things you should first consider. When you work with a PR agency who will be managing and growing your reputation, it’s important to understand that this relationship will be more of a partnership […]

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