Instagram New Features for Brands– Has Getting Verified Gotten Easier?

As a leading PR and social media marketing agency, we’re excited that Instagram has introduced a variety of new functions for its globally popular photo sharing app. Of all the updates, the social media platform for the first time ever offers users and agencies representing public figures and brands an easier approval process to request and receive verification.

On Instagram, blue check marks are fairly rare, even among pretty big brands and public figures. They are generally given to extremely famous celebrities (Hello, Kim Kardashian!) and popular public figures and politicians like President Barack Obama. Getting verified on the platform has long been a lengthy process for brands and agencies representing brands. While no one quite knows what goes on behind the scenes of achieving a blue verification check mark, most profiles have had the best success by working with a PR and social media marketing agency like Savory PR.

For some brands, the process can be so stringent that it can cost up to $10,000 to get the official verified status. As a boutique agency, we don’t charge outrageous fees like this, but if you have worked with a larger agency in the past, you could have easily paid this price. With the latest updates to Instagram, the process easier, transparent and makes it much more likely to get approved.  Currently, the option to request verification is live now in the iOS iPhone Instagram app, but hasn’t yet been released for Android Smartphone users.

If you’re curious if you might qualify to be verified, reach out to Savory PR for an Instagram Verification consultation, available through the month of September for only $99.

We will work with your brand or business to make sure your Instagram account qualifies and meets all of the platform’s requirements. We will work with you to make sure your Instagram account qualifies as an authentic, unique, complete and notable profile as defined by Instagram. From there, were will work with our contacts at Instagram to process your verification request. To learn more information, please email us at Samantha@Savory-PR.com.