If you have a new business or brand that currently has minimal visibility or credibility, one of the best ways to get in front of the right audience and establish trustworthiness is through third-party endorsements. Specifically, endorsements via the media, small and top-tier media outlets, can increase your brand’s reach and help get people positively talking about your product, service or message. When you read about a new brand, business or public figure in the media, a variety of proactive actions are generally taken by a savvy public relations agency or PR consultant in order to achieve that press. A proactive
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