Archives for pr strategy

Why Your Business Needs a PR Strategy

Why Your Business Needs a PR Strategy

2019-01-16 | No Comments

If your business is ready for public relations and marketing in 2019, it’s important that you first put together a thoughtful PR strategy. Many business owners often ask, “Why do I need a PR strategy?” Allow the professionals at Savory PR to answer that question so you can be an even smarter and more strategic entrepreneur who experiences great business success this year! Check out the list below of key features of a PR strategy and why they are essential: Business and PR goals – Before a business spends any energy developing or launching a marketing, PR or promotional campaign, it’s important
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Why You Need Earned Media To Grow and Scale Your Business

Why You Need Earned Media To Grow and Scale Your Business

2018-09-12 | No Comments

If you have a new business or brand that currently has minimal visibility or credibility, one of the best ways to get in front of the right audience and establish trustworthiness is through third-party endorsements. Specifically, endorsements via the media, small and top-tier media outlets, can increase your brand’s reach and help get people positively talking about your product, service or message. When you read about a new brand, business or public figure in the media, a variety of proactive actions are generally taken by a savvy public relations agency or PR consultant in order to achieve that press.  A proactive
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How to Hire a PR Agency To Grow Your Business And Increase Visibility

How to Hire a PR Agency To Grow Your Business And Increase Visibility

2018-08-17 | No Comments

If your business or brand is ready to take the next step and hire a public relations agency, there are a few things you should first consider. When you work with a PR agency who will be managing and growing your reputation, it’s important to understand that this relationship will be more of a partnership than anything else. You will work closely with a PR firm to outline your goals, strategies, tactics and messaging. This requires significant time and transparency between both parties. In order to find and hire the best PR agency for your personality and business goals, we’ve
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What is Required for Successful Long-Term PR?

What is Required for Successful Long-Term PR?

2018-05-04 | No Comments

Publicity is never guaranteed. PR or publicity results almost always varies depending on the client, season and campaign. If any PR professional or PR agency ever tells you they can absolutely secure positive press placement for your brand or business, run for the hills. They are either lying or have a bizarre deal set up with a not-so-ethical writer/journalist. For those of you interested in a long-term PR strategy that constantly builds visibility, credibility and authenticity over the long-term, we’ve got a few tips for you. Experienced PR agencies like Savory PR work with clients as partners to identify their
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