Archives for public relations

Public Relations for New Artists

  We love working with artists of all genres– musicians, painters, rappers, singers, actors and more! For new up-and-coming artists who need proactive PR but have a smaller budget in the beginning stage of their early career, Savory PR has a NEW ARTIST PR PACKAGE option that offers strategic and comprehensive services are that competitively priced. New artists can ultimately grow their career and achieve the visibility they need to expand their careers with strategic public relations and savvy marketing. Savory PR is a leading public relations and digital marketing agency with a strong presence in New York City and
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How To Determine if Your Business is Ready for Public Relations

Knowing when your company or brand is ready for PR can be a little tricky. While every founder or brand wants positive press, it’s important not to waste time or resources on PR if you are not ready. If your business is growing, chances are you have newsworthy stories to share with the world and are therefore ready for public relations. PR campaigns are most effective when a brand or company has a launch of a new product or service coming up or new executive leadership appointee has been added to a growing startup. We have compiled a list of
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Public Relations Benefits For Non Profits

Every non-profit organization should have a proactive public relations strategy in place if it wants to continue upward growth in supporters and donors. From local and national grants to local individual donors, there are many communication steps that must be taken prior to acquiring active supporters and funding. Public relations is one of the best ways to achieve the necessary awareness and exposure that non-profits require to further their organizational mission. As a leading boutique public relations and digital marketing agency that has worked with a variety of non-profit entities, we have a plethora of insight as to the benefits
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Affordable Public Relations Tools Your Brand or Business Should Tap Into

Are you using all of the best public relations tools for your brand or business? As a leading PR agency in New York City in Miami, Savory PR believes it is absolutely crucial to tap into affordable PR tools for startups and new brands. To help you get the most PR bang for your buck, we’ve outlined below some of our favorite go-to PR tools: Media Monitoring – Work with a public relations agency like Savory PR to thoroughly and consistently analyze and report on trending news stories that relate to your brand’s industry. Media monitoring is a great avenue
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Why Your Business Needs a PR Strategy

If your business is ready for public relations and marketing in 2019, it’s important that you first put together a thoughtful PR strategy. Many business owners often ask, “Why do I need a PR strategy?” Allow the professionals at Savory PR to answer that question so you can be an even smarter and more strategic entrepreneur who experiences great business success this year! Check out the list below of key features of a PR strategy and why they are essential: Business and PR goals – Before a business spends any energy developing or launching a marketing, PR or promotional campaign, it’s important
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Why You Should Hire a Book Publicist For Your Book Launch

You’re wrapping up the writing, editing, design and publishing necessities for your first published book– it’s a huge relief to get these important self-publishing duties completed. Next, it is time to ask yourself how you are going to promote and publicize your new book so you can sell it!? Should you hire a book publicist? Should you work with a PR agency? Should you hire a book marketing consultant? There are a variety of options to choose from. First, we always advise new PR clients to understand that books don’t generally sell themselves. Set your book launch up for success
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Key Features of a PR Campaign And Why You Should Work With a PR Agency

Public relations is one of the most cost-effective and powerful ways to grow a brand or business, but so often, because it is an intangible thing that is isn’t physical and comes down to the views and perceptions of a specific audience, some business owners and brands overlook the power of PR. PR ultimately has the power to change people’s opinions, behaviors and buying power. Look at great businesses and they usually have a loyal fan or customer base who buys or supports them because of their company values and personal stories and connections. This can be done via a strategic
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Why You Need Earned Media To Grow and Scale Your Business

If you have a new business or brand that currently has minimal visibility or credibility, one of the best ways to get in front of the right audience and establish trustworthiness is through third-party endorsements. Specifically, endorsements via the media, small and top-tier media outlets, can increase your brand’s reach and help get people positively talking about your product, service or message. When you read about a new brand, business or public figure in the media, a variety of proactive actions are generally taken by a savvy public relations agency or PR consultant in order to achieve that press.  A proactive
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10 Steps Needed To Launch a Successful PR Campaign

At the core of PR is savvy messaging and flavorful storytelling via credible third-party sources like the media. PR adds true value to a brand or business in a time of overcrowded ads and sales pitches. Even companies with innovative and superior products or services will find themselves experiencing business problems for that simple that no one knows of their existence. We have a saying in the PR industry: To successfully win the battle of getting your brand, product or service featured in the media and growing a strong and powerful reputation, there are several steps that need to be
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What is Public Relations And How Can It Help Grow Your Business?

Before you determine if your brand or business is ready for proactive public relations, it is important to clearly understand what PR is. Public Relations agencies and PR strategists help a business or public figure cultivate a positive reputation with their respective target public through various unpaid or earned communications. These forms of communications include traditional media exposure (TV, print newspaper, digital media (online media outlets like the New York Times, CNN.com and more), digital marketing (blog sites, email alerts, etc.) social media (Facebook, Instagram, Twitter, Pinterest and more), and in-person engagements (events, press conferences to name a few). They also help
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