Archives for savory pr

Press Release Distribution Benefits For Tech Startups

As a leading boutique public relations agency in Miami and New York City, at the core of our services, we create and implement customized PR programs that enable our clients to reach new target audiences. While it’s always important that a new startup’s news is covered in the digital media and on social media, there are other supporting PR tactics that PR agencies can use to support a client’s overall communication goals. PR campaigns can be further supported by having a press release distributed on a paid, credible distribution wire platform like BusinessWire or PRWeb. A press release for a
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Why Your Business Needs a PR Strategy

If your business is ready for public relations and marketing in 2019, it’s important that you first put together a thoughtful PR strategy. Many business owners often ask, “Why do I need a PR strategy?” Allow the professionals at Savory PR to answer that question so you can be an even smarter and more strategic entrepreneur who experiences great business success this year! Check out the list below of key features of a PR strategy and why they are essential: Business and PR goals – Before a business spends any energy developing or launching a marketing, PR or promotional campaign, it’s important
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Instagram’s New Update is Here! What You Need To Know

The developers and programmers are Instagram have heard some of our pleas and have recently updated the app to feature a few cool new functionalities. One of them includes allowing users to post a photo or video to multiple Instagram profiles at one time. Our PR agency is ecstatic to learn about this news as it will allow us to implement our social media strategies more efficiently, ultimately enabling us to have more time to work on other relates tasks for our beloved tech and entertainment clients. This is positive news for public figures, brands and businesses on Instagram as it
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How To Get Featured in The Media With Public Relations

If you aren’t exactly ready to work with a PR agency and want to oversee your own public relations in the startup phases of your company, we’ve got you covered. As a boutique public relations agency offering more than eight years of experience in New York City and Miami, we can offer some insightful tips to help you utilize public relations to get featured in the media. Check out our helpful list of PR tactics below: Monitor media trends and seize any opportunity — This is a smart thing to do simply as a small business startup, but it is also
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Key Features of a PR Campaign And Why You Should Work With a PR Agency

Public relations is one of the most cost-effective and powerful ways to grow a brand or business, but so often, because it is an intangible thing that is isn’t physical and comes down to the views and perceptions of a specific audience, some business owners and brands overlook the power of PR. PR ultimately has the power to change people’s opinions, behaviors and buying power. Look at great businesses and they usually have a loyal fan or customer base who buys or supports them because of their company values and personal stories and connections. This can be done via a strategic
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Why Elon Musk is the PR Genius of the Twenty-First Century

Public relations and publicity stunts have significantly evolved since the days of Phineas Taylor (P.T.) Barnum, the original publicity showman of the 1800’s whom sadly used publicity tactics and event planning to attract attention to his traveling circus of exotic (and enslaved) animals. While it makes us sad that he exploited people and exotic animals for profits, there are several lessons to learn from Mr. Barnum when it comes to the mastery of public relations and publicity stunts. Back then when there was no instant form of communication let alone Smartphones and Twitter, wild circus shows with fire flames, little people
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Why You Need Earned Media To Grow and Scale Your Business

If you have a new business or brand that currently has minimal visibility or credibility, one of the best ways to get in front of the right audience and establish trustworthiness is through third-party endorsements. Specifically, endorsements via the media, small and top-tier media outlets, can increase your brand’s reach and help get people positively talking about your product, service or message. When you read about a new brand, business or public figure in the media, a variety of proactive actions are generally taken by a savvy public relations agency or PR consultant in order to achieve that press.  A proactive
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10 Steps Needed To Launch a Successful PR Campaign

At the core of PR is savvy messaging and flavorful storytelling via credible third-party sources like the media. PR adds true value to a brand or business in a time of overcrowded ads and sales pitches. Even companies with innovative and superior products or services will find themselves experiencing business problems for that simple that no one knows of their existence. We have a saying in the PR industry: To successfully win the battle of getting your brand, product or service featured in the media and growing a strong and powerful reputation, there are several steps that need to be
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Savory PR Forms Strategic Business Partnership with Alton Road Digital

At Savory PR, we believe in collaboration over competition. Our network of digital marketing, branding, SEO, reputation management and publicity contacts is extensive, but in an effort to take our agency to the next step, we are excited to introduce a new strategic partnership with one of the best SEO and branding firms in the Miami market— Alton Road Digital. While we are a full-service agency, we know our strengths lie in public relations programs, strategic social media marketing strategies and digital marketing. To offer the very best vertically integrated digital marketing, PR and branding services, we are working with Alton Road
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