Archives for savory pr

Why You Need Earned Media To Grow and Scale Your Business

If you have a new business or brand that currently has minimal visibility or credibility, one of the best ways to get in front of the right audience and establish trustworthiness is through third-party endorsements. Specifically, endorsements via the media, small and top-tier media outlets, can increase your brand’s reach and help get people positively talking about your product, service or message. When you read about a new brand, business or public figure in the media, a variety of proactive actions are generally taken by a savvy public relations agency or PR consultant in order to achieve that press.  A proactive
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10 Steps Needed To Launch a Successful PR Campaign

At the core of PR is savvy messaging and flavorful storytelling via credible third-party sources like the media. PR adds true value to a brand or business in a time of overcrowded ads and sales pitches. Even companies with innovative and superior products or services will find themselves experiencing business problems for that simple that no one knows of their existence. We have a saying in the PR industry: To successfully win the battle of getting your brand, product or service featured in the media and growing a strong and powerful reputation, there are several steps that need to be
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Savory PR Forms Strategic Business Partnership with Alton Road Digital

At Savory PR, we believe in collaboration over competition. Our network of digital marketing, branding, SEO and publicity contacts is deep, but in an effort to take our agency to the next step, we are excited to introduce a new strategic partnership with one of the best SEO and branding firms in the Miami market— Alton Road Digital. While we are a full-service agency, we know our strengths lie in public relations programs, strategic social media marketing strategies and digital marketing. To offer the very best vertically integrated digital marketing, PR and branding services, we are working with Alton Road Digital to
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How Pinterest Can Help Grow Your Digital Brand and Business

Pinterest is a social media platform that thousands of brands, entrepreneurs and online businesses are using to drive website traffic and sales. The best way to describe Pinterest is as a visual search engine platform that offers the ability to bring visitors to your website and provide your ad and marketing content a much longer shelf life than any other social media marketing platform. There’s nothing like it when it comes to the amount of online traffic and sales it can create for online brands and businesses. Fr these reasons, it’s important to include Pinterest in your overall digital marketing strategy.
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What is Public Relations And How Can It Help Grow Your Business?

Before you determine if your brand or business is ready for proactive public relations, it is important to clearly understand what PR is. Public Relations agencies and PR strategists help a business or public figure cultivate a positive reputation with their respective target public through various unpaid or earned communications. These forms of communications include traditional media exposure (TV, print newspaper, digital media (online media outlets like the New York Times, CNN.com and more), digital marketing (blog sites, email alerts, etc.) social media (Facebook, Instagram, Twitter, Pinterest and more), and in-person engagements (events, press conferences to name a few). They also help
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What is Required for Successful Long-Term PR?

Publicity is never guaranteed. PR or publicity results almost always varies depending on the client, season and campaign. If any PR professional or PR agency ever tells you they can absolutely secure positive press placement for your brand or business, run for the hills. They are either lying or have a bizarre deal set up with a not-so-ethical writer/journalist. For those of you interested in a long-term PR strategy that constantly builds visibility, credibility and authenticity over the long-term, we’ve got a few tips for you. Experienced PR agencies like Savory PR work with clients as partners to identify their
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Tips To Grow Your Business With PR

When it comes to communicating the credibility of your brand to the world and growing a positive reputation within the minds of your target audience, PR, or public relations, is the best and most cost-efficient way to do this. In fact, PR is one of the most cost-effective methods of raising brand awareness for your business and reaching your sales goals. In comparison, product placements in popular magazines, paid ads in newspapers or TV can help get brands in front of mass audiences and inform them about their brand values, product(s) and service(s), but the best way to build a
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Why Work With a Public Relations Agency?

Everyone has a story to tell. Sharing your unique perspective and story to the right audience at the right time is what a great public relations firm can accomplish for your brand or business. Public relations firms create narratives that evoke emotion and trigger action. Reputable PR firms can reframe existing narratives to shift perception in favor of your personal brand, product or service. Through strategic planning, professional writing and positioning, public relations can propel your brand or business to the next level. With unique messages and thoughtfully crafted stories, a great PR firm can build brand credibility and reinforce a
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3 Marketing Questions To Ask Your Agency

Whether you are looking to hire a new marketing agency or consultant, it’s important to understand what  ‘marketing’ means for your business and industry. This will enable you to find a well-equipped agency or expert to conquer your online and offline marketing goals. Typically, marketing involves identifying your brand’s values, promotions online and offline, print and online advertising, market research, communications strategy and content creation/graphic design.  Whether you own a business in the real estate sector or run a new restaurant on Miami Beach, identifying what marketing means for your business and industry is essential. It is particularly important to define
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