Archives for savory pr

Key Features of a PR Campaign And Why You Should Work With a PR Agency

Public relations is one of the most cost-effective and powerful ways to grow a brand or business, but so often, because it is an intangible thing that is isn’t physical and comes down to the views and perceptions of a specific audience, some business owners and brands overlook the power of PR. PR ultimately has the power to change people’s opinions, behaviors and buying power. Look at great businesses and they usually have a loyal fan or customer base who buys or supports them because of their company values and personal stories and connections. This can be done via a strategic
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Why Elon Musk is the PR Genius of the Twenty-First Century

Public relations and publicity stunts have significantly evolved since the days of Phineas Taylor (P.T.) Barnum, the original publicity showman of the 1800’s whom sadly used publicity tactics and event planning to attract attention to his traveling circus of exotic (and enslaved) animals. While it makes us sad that he exploited people and exotic animals for profits, there are several lessons to learn from Mr. Barnum when it comes to the mastery of public relations and publicity stunts. Back then when there was no instant form of communication let alone Smartphones and Twitter, wild circus shows with fire flames, little people
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Why You Need Earned Media To Grow and Scale Your Business

If you have a new business or brand that currently has minimal visibility or credibility, one of the best ways to get in front of the right audience and establish trustworthiness is through third-party endorsements. Specifically, endorsements via the media, small and top-tier media outlets, can increase your brand’s reach and help get people positively talking about your product, service or message. When you read about a new brand, business or public figure in the media, a variety of proactive actions are generally taken by a savvy public relations agency or PR consultant in order to achieve that press.  A proactive
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10 Steps Needed To Launch a Successful PR Campaign

At the core of PR is savvy messaging and flavorful storytelling via credible third-party sources like the media. PR adds true value to a brand or business in a time of overcrowded ads and sales pitches. Even companies with innovative and superior products or services will find themselves experiencing business problems for that simple that no one knows of their existence. We have a saying in the PR industry: To successfully win the battle of getting your brand, product or service featured in the media and growing a strong and powerful reputation, there are several steps that need to be
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Savory PR Forms Strategic Business Partnership with Alton Road Digital

At Savory PR, we believe in collaboration over competition. Our network of digital marketing, branding, SEO, reputation management and publicity contacts is extensive, but in an effort to take our agency to the next step, we are excited to introduce a new strategic partnership with one of the best SEO and branding firms in the Miami market— Alton Road Digital. While we are a full-service agency, we know our strengths lie in public relations programs, strategic social media marketing strategies and digital marketing. To offer the very best vertically integrated digital marketing, PR and branding services, we are working with Alton Road
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How Pinterest Can Help Grow Your Digital Brand and Business

Pinterest is a social media platform that thousands of brands, entrepreneurs and online businesses are using to drive website traffic and sales. The best way to describe Pinterest is as a visual search engine platform that offers the ability to bring visitors to your website and provide your ad and marketing content a much longer shelf life than any other social media marketing platform. There’s nothing like it when it comes to the amount of online traffic and sales it can create for online brands and businesses. Fr these reasons, it’s important to include Pinterest in your overall digital marketing strategy.
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What is Public Relations And How Can It Help Grow Your Business?

Before you determine if your brand or business is ready for proactive public relations, it is important to clearly understand what PR is. Public Relations agencies and PR strategists help a business or public figure cultivate a positive reputation with their respective target public through various unpaid or earned communications. These forms of communications include traditional media exposure (TV, print newspaper, digital media (online media outlets like the New York Times, CNN.com and more), digital marketing (blog sites, email alerts, etc.) social media (Facebook, Instagram, Twitter, Pinterest and more), and in-person engagements (events, press conferences to name a few). They also help
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How to Hire a PR Agency To Grow Your Business And Increase Visibility

If your business or brand is ready to take the next step and hire a public relations agency, there are a few things you should first consider. When you work with a PR agency who will be managing and growing your reputation, it’s important to understand that this relationship will be more of a partnership than anything else. You will work closely with a PR firm to outline your goals, strategies, tactics and messaging. This requires significant time and transparency between both parties. In order to find and hire the best PR agency for your personality and business goals, we’ve
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What is Required for Successful Long-Term PR?

Publicity is never guaranteed. PR or publicity results almost always varies depending on the client, season and campaign. If any PR professional or PR agency ever tells you they can absolutely secure positive press placement for your brand or business, run for the hills. They are either lying or have a bizarre deal set up with a not-so-ethical writer/journalist. For those of you interested in a long-term PR strategy that constantly builds visibility, credibility and authenticity over the long-term, we’ve got a few tips for you. Experienced PR agencies like Savory PR work with clients as partners to identify their
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