If your business is ready for public relations and marketing in 2019, it’s important that you first put together a thoughtful PR strategy. Many business owners often ask, “Why do I need a PR strategy?” Allow the professionals at Savory PR to answer that question so you can be an even smarter and more strategic entrepreneur who experiences great business success this year! Check out the list below of key features of a PR strategy and why they are essential:
Business and PR goals – Before a business spends any energy developing or launching a marketing, PR or promotional campaign, it’s important to clearly define the goals of your business and any proactive public relations efforts. Do you want to increase brand awareness online? Do you want more online sales? Do you want to grow your email list or get featured in Forbes? Do you want your business featured on the first page of Google for specific keywords? If you work with a full-service public relations agency like Savory PR, these are the first questions you will need to review and define. From here, everything else will tie into these goals in one way or another.
Target Audience – You don’t want to share your business’ story or products/services with everyone– you want to share it with the people who care about your business and will ideally buy from you. This is why it is important to identify who your target audience is and their key demographics like location, age, interests, etc. The more you know about your audience, the easier it is to communicate with them.
Key Message(s) – One major component of a savvy PR strategy includes identifying the key messages and stories you want your brand or business to get across to your target audience. This is a hugely important part of a PR strategy and will take teamwork to develop. An experienced PR agency will know what stories journalists will likely find interesting.
Target Media – Media relations and media list building/management is a vital component of a PR strategy. It’s important to identify what kind of media you want to target and more specifically, what story beats and media outlets you want to tell your story in.
Content – Creating interesting content via photos, video, blog posts, infographics and more will be essential to defining and executing a sophisticated PR strategy. When you work with a PR professional, they can provide the tools, platforms and other resources to bring your content ideas to life! Always remember: content is king!
Timeline — It’s imperative to determine a clear timeline of when you are launching your PR campaign and when it is ending. Ideally, we recommend clients give it three to six months to see the best results.
Key Performance Indicators – Once you are ready to tell your story to the right audience on the right platforms, you and your publicist or agency will want to define how you are going to track the launch of a PR strategy. Key performance indicators, or commonly referred to as KPI’s, will help you see what is and isn’t working in your PR efforts and allow you to shift different tactics.
If you’re ready to get serious about public relations and developing a PR strategy for your business this year, connect with our team at Savory PR! Email us today to schedule a complimentary consultation: Samantha@Savory-PR.com. Learn more about our PR services here and discover how your business can achieve more visibility in 2019.