Small brands and new businesses have utilized platforms like Instagram and Facebook to sell thousands of retail products and services to people across the world. The power of social media is one that all entrepreneurs should recognize and take advantage of. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Social media is no longer an option, but has become an essential component of a company’s business model and integrated digital marketing plan. Social media platforms like YouTube, Instagram and Twitter have provide free or cost-effective access to millions of people. In addition to connecting businesses to millions of potential customers, these platforms also offer businesses valuable data about customers that can help communicate and sell more effectively.
According to Hubspot, a popular inbound marketing platform, 92% of marketers claimed that social media marketing was important for their business. A whopping 80% indicated that their social media marketing efforts increased traffic to their websites. Social Media Examiner, a top social media marketing blog, has estimated that 97% of marketers are currently participating in social media. The proof is in the pudding– social media marketing is a great resource for promoting your business, brand values, and products/services.
Below we have outlined six benefits of social media marketing for small businesses, large companies, and public figures:
- Connect to & Inform millions of people for free
- Get new customers
- Increase website traffic
- Establish brand visibility, recognition and grow your reputation
- Increase brand loyalty
- Drive sales with exclusive social media promotions
But it’s not just enough to be present and active on these various social media marketing platforms; businesses need to utilize the best strategies and tactics to achieve real results. Posting a photo twice a week on Facebook or retweeting a friend’s tweet on Twitter is not going to garner true brand recognition, drive traffic to your website or increase sales. Businesses, both big and small, need a customized plan of action outlined before you jump on a social media platform with millions of people at your fingertips.
If you are ready to establish and re-vamp your businesses social media presence, work with a social media strategist or social media agency like Savory PR who has a proven track record and has the best tools, platforms and strategies for creating authentic and interesting traffic that drive brand visibility and loyalty, acquires new customers and increases sales. Email us today for a complimentary consultation: Samantha@Savory-PR.com