Archives for social media strategy

What Are The Benefits of Social Media Marketing?

Small brands and new businesses have utilized platforms like Instagram and Facebook to sell thousands of retail products and services to people across the world. The power of social media is one that all entrepreneurs should recognize and take advantage of. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Social media is no longer an option, but has become an essential component of a company’s business model and integrated digital marketing plan. Social media platforms like YouTube, Instagram and Twitter have provide free or cost-effective access to millions of people. In addition to
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