The Importance of Media Relations

Media relations is often essential to the growth of any business, big or small. On-going media relations, which includes the building and fostering of authentic relationships between a company or organization and journalists, is the basis ofΒ  a solid media relations strategy. It will enable a brand, public figure or corporation to drastically increase their […]

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Key Features of a PR Campaign And Why You Should Work With a PR Agency

Public relations is one of the most cost-effective and powerful ways to grow a brand or business, but so often, because it is an intangible thing that is isn’t physical and comes down to the views and perceptions of a specific audience, some business owners and brands overlook the power of PR. PR ultimately has […]

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8 Tips to Proactive Media Relations

Media relations is an important part of any public relations program. Proactively conducting media relations should be something any good publicist or public relations agency does on a regular basis. One of this biggest benefits of PR agencies are their long-standing relationships with media professionals and media relations tactics. Good PR professionals know what journalists […]

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Tips For Growing Your Business With Public Relations

One of the first things potential customers do before they purchase a product or service is research the company’s brand online. This is where public relations comes into play. One of the most cost-effective ways to improve your brand’s online presence and reputation is through digital marketing and public relations. Having a proactive public relations […]

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