Archives for pr

Tech PR

Savory PR is a full service boutique public relations and digital marketing agency based out of New York City.  We work with a variety of tech startups and innovative app founders to help them develop their brand’s voice and grow their reputation through flavorful publicity and social media campaigns. Our small but effective team is based in New York City with a presence in Miami. With over a decade of experience in tech PR, we offer a variety of PR services that we offer via customized packages to small and large technology companies alike. We work closely with our tech
Read More

The Importance of Media Relations

Media relations is often essential to the growth of any business, big or small. On-going media relations, which includes the building and fostering of authentic relationships between a company or organization and journalists, is the basis of  a solid media relations strategy. It will enable a brand, public figure or corporation to drastically increase their earned media coverage by a significant margin. While some of the essential parts of public relations like message positioning, story development, brand clarity and identity are at the core of achieving positive press placement… having a PR agency or consultant connect with and foster relationships
Read More

Public Relations for New Artists

  We love working with artists of all genres– musicians, painters, rappers, singers, actors and more! For new up-and-coming artists who need proactive PR but have a smaller budget in the beginning stage of their early career, Savory PR has a NEW ARTIST PR PACKAGE option that offers strategic and comprehensive services are that competitively priced. New artists can ultimately grow their career and achieve the visibility they need to expand their careers with strategic public relations and savvy marketing. Savory PR is a leading public relations and digital marketing agency with a strong presence in New York City and
Read More

Affordable Public Relations Tools Your Brand or Business Should Tap Into

Are you using all of the best public relations tools for your brand or business? As a leading PR agency in New York City in Miami, Savory PR believes it is absolutely crucial to tap into affordable PR tools for startups and new brands. To help you get the most PR bang for your buck, we’ve outlined below some of our favorite go-to PR tools: Media Monitoring – Work with a public relations agency like Savory PR to thoroughly and consistently analyze and report on trending news stories that relate to your brand’s industry. Media monitoring is a great avenue
Read More

How to Develop a Strong Brand As An Actor in the Digital World

It’s important to develop a strategic brand when you are an actor, comedian, singer or model looking to elevate your career! Branding for actors and other public figures is essential to getting that dream role you’ve always wanted! Whether you are a new actor or seasoned with years of experience in your chosen entertainment sector, it’s important to understand that you, in fact, are a branded product just like a traditional product or service. For example, as an actor, you are tagged with contributing to the creation of unique and interesting content. That content may be a movie, podcast, Instagram video, YouTube
Read More

Why You Should Hire a Book Publicist For Your Book Launch

You’re wrapping up the writing, editing, design and publishing necessities for your first published book– it’s a huge relief to get these important self-publishing duties completed. Next, it is time to ask yourself how you are going to promote and publicize your new book so you can sell it!? Should you hire a book publicist? Should you work with a PR agency? Should you hire a book marketing consultant? There are a variety of options to choose from. First, we always advise new PR clients to understand that books don’t generally sell themselves. Set your book launch up for success
Read More

What is Public Relations And How Can It Help Grow Your Business?

Before you determine if your brand or business is ready for proactive public relations, it is important to clearly understand what PR is. Public Relations agencies and PR strategists help a business or public figure cultivate a positive reputation with their respective target public through various unpaid or earned communications. These forms of communications include traditional media exposure (TV, print newspaper, digital media (online media outlets like the New York Times, CNN.com and more), digital marketing (blog sites, email alerts, etc.) social media (Facebook, Instagram, Twitter, Pinterest and more), and in-person engagements (events, press conferences to name a few). They also help
Read More

What is Required for Successful Long-Term PR?

Publicity is never guaranteed. PR or publicity results almost always varies depending on the client, season and campaign. If any PR professional or PR agency ever tells you they can absolutely secure positive press placement for your brand or business, run for the hills. They are either lying or have a bizarre deal set up with a not-so-ethical writer/journalist. For those of you interested in a long-term PR strategy that constantly builds visibility, credibility and authenticity over the long-term, we’ve got a few tips for you. Experienced PR agencies like Savory PR work with clients as partners to identify their
Read More

Tips To Grow Your Business With PR

When it comes to communicating the credibility of your brand to the world and growing a positive reputation within the minds of your target audience, PR, or public relations, is the best and most cost-efficient way to do this. In fact, PR is one of the most cost-effective methods of raising brand awareness for your business and reaching your sales goals. In comparison, product placements in popular magazines, paid ads in newspapers or TV can help get brands in front of mass audiences and inform them about their brand values, product(s) and service(s), but the best way to build a
Read More