Archives for pr

Why You Should Hire a Book Publicist For Your Book Launch

You’re wrapping up the writing, editing, design and publishing necessities for your first published book– it’s a huge relief to get these important self-publishing duties completed. Next, it is time to ask yourself how you are going to promote and publicize your new book so you can sell it!? Should you hire a book publicist? Should you work with a PR agency? Should you hire a book marketing consultant? There are a variety of options to choose from. First, we always advise new PR clients to understand that books don’t generally sell themselves. Set your book launch up for success
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What is Public Relations And How Can It Help Grow Your Business?

Before you determine if your brand or business is ready for proactive public relations, it is important to clearly understand what PR is. Public Relations agencies and PR strategists help a business or public figure cultivate a positive reputation with their respective target public through various unpaid or earned communications. These forms of communications include traditional media exposure (TV, print newspaper, digital media (online media outlets like the New York Times, CNN.com and more), digital marketing (blog sites, email alerts, etc.) social media (Facebook, Instagram, Twitter, Pinterest and more), and in-person engagements (events, press conferences to name a few). They also help
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What is Required for Successful Long-Term PR?

Publicity is never guaranteed. PR or publicity results almost always varies depending on the client, season and campaign. If any PR professional or PR agency ever tells you they can absolutely secure positive press placement for your brand or business, run for the hills. They are either lying or have a bizarre deal set up with a not-so-ethical writer/journalist. For those of you interested in a long-term PR strategy that constantly builds visibility, credibility and authenticity over the long-term, we’ve got a few tips for you. Experienced PR agencies like Savory PR work with clients as partners to identify their
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Tips To Grow Your Business With PR

When it comes to communicating the credibility of your brand to the world and growing a positive reputation within the minds of your target audience, PR, or public relations, is the best and most cost-efficient way to do this. In fact, PR is one of the most cost-effective methods of raising brand awareness for your business and reaching your sales goals. In comparison, product placements in popular magazines, paid ads in newspapers or TV can help get brands in front of mass audiences and inform them about their brand values, product(s) and service(s), but the best way to build a
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Why Work With a Public Relations Agency?

Everyone has a story to tell. Sharing your unique perspective and story to the right audience at the right time is what a great public relations firm can accomplish for your brand or business. Public relations firms create narratives that evoke emotion and trigger action. Reputable PR firms can reframe existing narratives to shift perception in favor of your personal brand, product or service. Through strategic planning, professional writing and positioning, public relations can propel your brand or business to the next level. With unique messages and thoughtfully crafted stories, a great PR firm can build brand credibility and reinforce a
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8 Tips to Proactive Media Relations

Media relations is an important part of any public relations program. Proactively conducting media relations should be something any good publicist or public relations agency does on a regular basis. One of this biggest benefits of PR agencies are their long-standing relationships with media professionals and media relations tactics. Good PR professionals know what journalists need to write great stories and know how to get their attention. If you are unfamiliar with public relations, media relations may be a new concept. But it is important to understand it is essential to achieving successful publicity for your product, service or brand. Whether
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Tips For Growing Your Business With Public Relations

One of the first things potential customers do before they purchase a product or service is research the company’s brand online. This is where public relations comes into play. One of the most cost-effective ways to improve your brand’s online presence and reputation is through digital marketing and public relations. Having a proactive public relations strategy in place is essential to creating and controlling the messages customers and potential customers view and read about your business. The more positive press placement your company or brand achieves, it’s more likely a person will hold a favorable and positive perception of your
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