Archives for pr agency

The Importance of Media Relations

Media relations is often essential to the growth of any business, big or small. On-going media relations, which includes the building and fostering of authentic relationships between a company or organization and journalists, is the basis of  a solid media relations strategy. It will enable a brand, public figure or corporation to drastically increase their earned media coverage by a significant margin. While some of the essential parts of public relations like message positioning, story development, brand clarity and identity are at the core of achieving positive press placement… having a PR agency or consultant connect with and foster relationships
Read More

Public Relations for New Artists

  We love working with artists of all genres– musicians, painters, rappers, singers, actors and more! For new up-and-coming artists who need proactive PR but have a smaller budget in the beginning stage of their early career, Savory PR has a NEW ARTIST PR PACKAGE option that offers strategic and comprehensive services are that competitively priced. New artists can ultimately grow their career and achieve the visibility they need to expand their careers with strategic public relations and savvy marketing. Savory PR is a leading public relations and digital marketing agency with a strong presence in New York City and
Read More

How To Determine if Your Business is Ready for Public Relations

Knowing when your company or public brand is ready for PR can be a little tricky. While every founder or public figure may always want positive press, it’s important not to waste time or resources on PR if you are simply not yet ready for attention and eyes to be on your product, service or brand. If your business is growing, chances are you have newsworthy stories to share with the world and are therefore ready for public relations. PR campaigns are most effective when a brand or company has a launch of a new product or service coming up
Read More

Affordable Public Relations Tools Your Brand or Business Should Tap Into

Are you using all of the best public relations tools for your brand or business? As a leading PR agency in New York City in Miami, Savory PR believes it is absolutely crucial to tap into affordable PR tools for startups and new brands. To help you get the most PR bang for your buck, we’ve outlined below some of our favorite go-to PR tools: Media Monitoring – Work with a public relations agency like Savory PR to thoroughly and consistently analyze and report on trending news stories that relate to your brand’s industry. Media monitoring is a great avenue
Read More

3 Ways a Content Calendar Will Optimize Your PR Plan by 300%

Are you planning a big public relations and digital marketing campaign in the next few months? Then it is essential that you create a savvy and detailed content calendar to stay organized and sane. While creating interesting and thought-provoking content is king, having a daily content calendar to manage all your mini PR and digital marketing tasks and deliverables is queen! Interesting and beautiful content that… 1) entertains 2) educates or 3) promotes …is essential to creating brand awareness and customer/fan loyalty. Producing and promoting great content is also a great way to get featured in the media! BUT, in
Read More

How to Strengthen Your Brand Image and Make Your Brand Irresistible to The Media

Does your brand stand out? In an ever-evolving and crowded space of new businesses and public figures popping up every week, it’s important to develop and portray a strong and meaningful brand to the public. If you want to strengthen your brand’s image and increase its visibility in the media, it is essential to first do a brand analysis and audit to make sure you are ready to allow the media to learn about your or your business. You can work with a cost-effective boutique public relations agency like Savory PR to help guide you through the brand development process
Read More

Press Release Distribution Benefits For Tech Startups

As a leading boutique public relations agency in Miami and New York City, at the core of our services, we create and implement customized PR programs that enable our clients to reach new target audiences. While it’s always important that a new startup’s news is covered in the digital media and on social media, there are other supporting PR tactics that PR agencies can use to support a client’s overall communication goals. PR campaigns can be further supported by having a press release distributed on a paid, credible distribution wire platform like BusinessWire or PRWeb. A press release for a
Read More

Why Your Business Needs a PR Strategy

If your business is ready for public relations and marketing in 2019, it’s important that you first put together a thoughtful PR strategy. Many business owners often ask, “Why do I need a PR strategy?” Allow the professionals at Savory PR to answer that question so you can be an even smarter and more strategic entrepreneur who experiences great business success this year! Check out the list below of key features of a PR strategy and why they are essential: Business and PR goals – Before a business spends any energy developing or launching a marketing, PR or promotional campaign, it’s important
Read More

Instagram’s New Update is Here! What You Need To Know

The developers and programmers at Instagram have heard some of our pleas and have recently updated the app to feature a few cool new functionalities. One of them includes allowing users to post a photo or video to multiple Instagram profiles at one time. Our PR agency is ecstatic to learn about this news as it will allow us to implement our social media strategies more efficiently, ultimately enabling us to have more time to work on other relates tasks for our beloved tech and entertainment clients. This is positive news for public figures, brands and businesses on Instagram as
Read More