Archives for pr agency

Affordable Public Relations Tools Your Brand or Business Should Tap Into

Are you using all of the best public relations tools for your brand or business? As a leading PR agency in New York City in Miami, Savory PR believes it is absolutely crucial to tap into affordable PR tools for startups and new brands. To help you get the most PR bang for your buck, we’ve outlined below some of our favorite go-to PR tools: Media Monitoring – Work with a public relations agency like Savory PR to thoroughly and consistently analyze and report on trending news stories that relate to your brand’s industry. Media monitoring is a great avenue
Read More

3 Ways a Content Calendar Will Optimize Your PR Plan by 300%

Are you planning a big public relations and digital marketing campaign in the next few months? Then it is essential that you create a savvy and detailed content calendar to stay organized and sane. While creating interesting and thought-provoking content is king, having a daily content calendar to manage all your mini PR and digital marketing tasks and deliverables is queen! Interesting and beautiful content that 1) entertains 2) educates or 3) promotes is essential to creating brand awareness and customer/fan loyalty. Producing and promoting great content is also a great way to get featured in the media! BUT, in
Read More

Press Release Distribution Benefits For Tech Startups

As a leading boutique public relations agency in Miami and New York City, at the core of our services, we create and implement customized PR programs that enable our clients to reach new target audiences. While it’s always important that a new startup’s news is covered in the digital media and on social media, there are other supporting PR tactics that PR agencies can use to support a client’s overall communication goals. PR campaigns can be further supported by having a press release distributed on a paid, credible distribution wire platform like BusinessWire or PRWeb. A press release for a
Read More

Why Your Business Needs a PR Strategy

If your business is ready for public relations and marketing in 2019, it’s important that you first put together a thoughtful PR strategy. Many business owners often ask, “Why do I need a PR strategy?” Allow the professionals at Savory PR to answer that question so you can be an even smarter and more strategic entrepreneur who experiences great business success this year! Check out the list below of key features of a PR strategy and why they are essential: Business and PR goals – Before a business spends any energy developing or launching a marketing, PR or promotional campaign, it’s important
Read More

Instagram’s New Update is Here! What You Need To Know

The developers and programmers are Instagram have heard some of our pleas and have recently updated the app to feature a few cool new functionalities. One of them includes allowing users to post a photo or video to multiple Instagram profiles at one time. Our PR agency is ecstatic to learn about this news as it will allow us to implement our social media strategies more efficiently, ultimately enabling us to have more time to work on other relates tasks for our beloved tech and entertainment clients. This is positive news for public figures, brands and businesses on Instagram as it
Read More

How To Get Featured in The Media With Public Relations

If you aren’t exactly ready to work with a PR agency and want to oversee your own public relations in the startup phases of your company, we’ve got you covered. As a boutique public relations agency offering more than eight years of experience in New York City and Miami, we can offer some insightful tips to help you utilize public relations to get featured in the media. Check out our helpful list of PR tactics below: Monitor media trends and seize any opportunity — This is a smart thing to do simply as a small business startup, but it is also
Read More

How to Develop a Strong Brand As An Actor in the Digital World

It’s important to develop a strategic brand when you are an actor, comedian, singer or model looking to elevate your career! Branding for actors and other public figures is essential to getting that dream role you’ve always wanted! Whether you are a new actor or seasoned with years of experience in your chosen entertainment sector, it’s important to understand that you, in fact, are a branded product just like a traditional product or service. For example, as an actor, you are tagged with contributing to the creation of unique and interesting content. That content may be a movie, podcast, Instagram video, YouTube
Read More

Why You Should Hire a Book Publicist For Your Book Launch

You’re wrapping up the writing, editing, design and publishing necessities for your first published book– it’s a huge relief to get these important self-publishing duties completed. Next, it is time to ask yourself how you are going to promote and publicize your new book so you can sell it!? Should you hire a book publicist? Should you work with a PR agency? Should you hire a book marketing consultant? There are a variety of options to choose from. First, we always advise new PR clients to understand that books don’t generally sell themselves. Set your book launch up for success
Read More

Key Features of a PR Campaign And Why You Should Work With a PR Agency

Public relations is one of the most cost-effective and powerful ways to grow a brand or business, but so often, because it is an intangible thing that is isn’t physical and comes down to the views and perceptions of a specific audience, some business owners and brands overlook the power of PR. PR ultimately has the power to change people’s opinions, behaviors and buying power. Look at great businesses and they usually have a loyal fan or customer base who buys or supports them because of their company values and personal stories and connections. This can be done via a strategic
Read More