Archives for pr agency

Why You Should Hire a Book Publicist For Your Book Launch

You’re wrapping up the writing, editing, design and publishing necessities for your first published book– it’s a huge relief to get these important self-publishing duties completed. Next, it is time to ask yourself how you are going to promote and publicize your new book so you can sell it!? Should you hire a book publicist? Should you work with a PR agency? Should you hire a book marketing consultant? There are a variety of options to choose from. First, we always advise new PR clients to understand that books don’t generally sell themselves. Set your book launch up for success
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Key Features of a PR Campaign And Why You Should Work With a PR Agency

Public relations is one of the most cost-effective and powerful ways to grow a brand or business, but so often, because it is an intangible thing that is isn’t physical and comes down to the views and perceptions of a specific audience, some business owners and brands overlook the power of PR. PR ultimately has the power to change people’s opinions, behaviors and buying power. Look at great businesses and they usually have a loyal fan or customer base who buys or supports them because of their company values and personal stories and connections. This can be done via a strategic
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Why Elon Musk is the PR Genius of the Twenty-First Century

Public relations and publicity stunts have significantly evolved since the days of Phineas Taylor (P.T.) Barnum, the original publicity showman of the 1800’s whom sadly used publicity tactics and event planning to attract attention to his traveling circus of exotic (and enslaved) animals. While it makes us sad that he exploited people and exotic animals for profits, there are several lessons to learn from Mr. Barnum when it comes to the mastery of public relations and publicity stunts. Back then when there was no instant form of communication let alone Smartphones and Twitter, wild circus shows with fire flames, little people
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Why You Need Earned Media To Grow and Scale Your Business

If you have a new business or brand that currently has minimal visibility or credibility, one of the best ways to get in front of the right audience and establish trustworthiness is through third-party endorsements. Specifically, endorsements via the media, small and top-tier media outlets, can increase your brand’s reach and help get people positively talking about your product, service or message. When you read about a new brand, business or public figure in the media, a variety of proactive actions are generally taken by a savvy public relations agency or PR consultant in order to achieve that press.  A proactive
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Savory PR Forms Strategic Business Partnership with Alton Road Digital

At Savory PR, we believe in collaboration over competition. Our network of digital marketing, branding, SEO, reputation management and publicity contacts is extensive, but in an effort to take our agency to the next step, we are excited to introduce a new strategic partnership with one of the best SEO and branding firms in the Miami market— Alton Road Digital. While we are a full-service agency, we know our strengths lie in public relations programs, strategic social media marketing strategies and digital marketing. To offer the very best vertically integrated digital marketing, PR and branding services, we are working with Alton Road
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How to Hire a PR Agency To Grow Your Business And Increase Visibility

If your business or brand is ready to take the next step and hire a public relations agency, there are a few things you should first consider. When you work with a PR agency who will be managing and growing your reputation, it’s important to understand that this relationship will be more of a partnership than anything else. You will work closely with a PR firm to outline your goals, strategies, tactics and messaging. This requires significant time and transparency between both parties. In order to find and hire the best PR agency for your personality and business goals, we’ve
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What is Required for Successful Long-Term PR?

Publicity is never guaranteed. PR or publicity results almost always varies depending on the client, season and campaign. If any PR professional or PR agency ever tells you they can absolutely secure positive press placement for your brand or business, run for the hills. They are either lying or have a bizarre deal set up with a not-so-ethical writer/journalist. For those of you interested in a long-term PR strategy that constantly builds visibility, credibility and authenticity over the long-term, we’ve got a few tips for you. Experienced PR agencies like Savory PR work with clients as partners to identify their
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Why Work With a Public Relations Agency?

Everyone has a story to tell. Sharing your unique perspective and story to the right audience at the right time is what a great public relations firm can accomplish for your brand or business. Public relations firms create narratives that evoke emotion and trigger action. Reputable PR firms can reframe existing narratives to shift perception in favor of your personal brand, product or service. Through strategic planning, professional writing and positioning, public relations can propel your brand or business to the next level. With unique messages and thoughtfully crafted stories, a great PR firm can build brand credibility and reinforce a
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