Monthly Archives January 2014

Why Work With a Public Relations Agency?

Everyone has a story to tell. Sharing your unique perspective and story to the right audience at the right time is what a great public relations firm can accomplish for your brand or business. Public relations firms create narratives that evoke emotion and trigger action. Reputable PR firms can reframe existing narratives to shift perception in favor of your personal brand, product or service. Through strategic planning, professional writing and positioning, public relations can propel your brand or business to the next level. With unique messages and thoughtfully crafted stories, a great PR firm can build brand credibility and reinforce a
Read More

3 Marketing Questions To Ask Your Agency

Whether you are looking to hire a new marketing employee, consultant or agency, it’s important to understand what  ‘marketing’ means for your business and industry. This will enable you to find a well-equipped agency or person to conquer your marketing goals. Typically, marketing involves identifying your brand’s values, promotions online and offline, print and online advertising, market research, communications strategy and content creation/graphic design.  Whether you own a business in the real estate sector or run a new restaurant on Miami Beach, identifying what marketing means for your business and industry is essential. It is particularly important to define before you
Read More

6 Tips to Improve Your Social Media Strategy

To achieve meaningful results with social media marketing, you must understand the profile of your target audience and what they like and dislike. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you are delivering the right message to the right audience at the right time. Having a cohesive and thoughtful strategy behind your social media is essential to success. We’ve outlined 6 tips for creating or improving your social media strategy. Check it out below: Research and identify your target audience: You can’t market a product or service strategically without
Read More

8 Tips to Proactive Media Relations

Media relations is an important part of any public relations program. Proactively conducting media relations should be something any good publicist or public relations agency does on a regular basis. One of this biggest benefits of PR agencies are their long-standing relationships with media professionals and media relations tactics. Good PR professionals know what journalists need to write great stories and know how to get their attention. If you are unfamiliar with public relations, media relations may be a new concept. But it is important to understand it is essential to achieving successful publicity for your product, service or brand. Whether
Read More

Top 5 Benefits of Social Media Marketing

Small brands have used platforms like Instagram and Facebook to sell thousands of products to people across the world. The power of social media is one that all entrepreneurs should recognize and utilize. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Social media is no longer an option, but has become an essential requirement for all businesses and brands. Popular social media platforms have become huge networks free or cost-effective access to millions of people, offering businesses valuable data about their customers. According to Hubspot, a popular inbound marketing platform, 92% of
Read More

5 Signs That It Is Time For a Website Re-design

The Internet is ever-evolving and your online presence should be properly maintained with a beautiful, functional, user-friendly and search-engine-optimized website. If you aren’t getting customers or website visits, it may be time for a new website! Web design and online marketing trends are rapidly changing and evolving. This means that business owners and brands need to keep up. Your website isn’t mobile friendly: At this point, it’s almost 2018 and just about every website is mobile friendly. But, in the unfortunate case that your website is not, you have a big problem. Google’s algorithm now punishes websites if they do not offer
Read More

Tips For Growing Your Business With Public Relations

One of the first things potential customers do before they purchase a product or service is research the company’s brand online. One of the most cost-effective ways to improve your brand’s online presence is through digital marketing and public relations. Having a proactive public relations strategy in place is essential to promoting and controlling the messages about your business. This will ultimately lead to a favorable and positive brand reputation. Many small and medium-sized business owners question whether they should use their business dollars on advertising or public relations. Since Americans are inundated with ads every waking hour, they subconsciously filter
Read More