Savory PR Forms Strategic Business Partnership with Alton Road Digital

At Savory PR, we believe in collaboration over competition. Our network of digital marketing, branding, SEO, reputation management and publicity contacts is extensive, but in an effort to take our agency to the next step, we are excited to introduce a new strategic partnership with one of the best SEO and branding firms in the Miami market— Alton Road Digital. While we are a full-service agency, we know our strengths lie in public relations programs, strategic social media marketing strategies and digital marketing. To offer the very best vertically integrated digital marketing, PR and branding services, we are working with Alton Road
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How Pinterest Can Help Grow Your Digital Brand and Business

Pinterest is a social media platform that thousands of brands, entrepreneurs and online businesses are using to drive website traffic and sales. The best way to describe Pinterest is as a visual search engine platform that offers the ability to bring visitors to your website and provide your ad and marketing content a much longer shelf life than any other social media marketing platform. There’s nothing like it when it comes to the amount of online traffic and sales it can create for online brands and businesses. Fr these reasons, it’s important to include Pinterest in your overall digital marketing strategy.
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What is Public Relations And How Can It Help Grow Your Business?

Before you determine if your brand or business is ready for proactive public relations, it is important to clearly understand what PR is. Public Relations agencies and PR strategists help a business or public figure cultivate a positive reputation with their respective target public through various unpaid or earned communications. These forms of communications include traditional media exposure (TV, print newspaper, digital media (online media outlets like the New York Times, CNN.com and more), digital marketing (blog sites, email alerts, etc.) social media (Facebook, Instagram, Twitter, Pinterest and more), and in-person engagements (events, press conferences to name a few). They also help
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How to Hire a PR Agency To Grow Your Business And Increase Visibility

If your business or brand is ready to take the next step and hire a public relations agency, there are a few things you should first consider. When you work with a PR agency who will be managing and growing your reputation, it’s important to understand that this relationship will be more of a partnership than anything else. You will work closely with a PR firm to outline your goals, strategies, tactics and messaging. This requires significant time and transparency between both parties. In order to find and hire the best PR agency for your personality and business goals, we’ve
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What is Required for Successful Long-Term PR?

Publicity is never guaranteed. PR or publicity results almost always varies depending on the client, season and campaign. If any PR professional or PR agency ever tells you they can absolutely secure positive press placement for your brand or business, run for the hills. They are either lying or have a bizarre deal set up with a not-so-ethical writer/journalist. For those of you interested in a long-term PR strategy that constantly builds visibility, credibility and authenticity over the long-term, we’ve got a few tips for you. Experienced PR agencies like Savory PR work with clients as partners to identify their
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Tips To Grow Your Business With PR

When it comes to communicating the credibility of your brand to the world and growing a positive reputation within the minds of your target audience, PR, or public relations, is the best and most cost-efficient way to do this. In fact, PR is one of the most cost-effective methods of raising brand awareness for your business and reaching your sales goals. In comparison, product placements in popular magazines, paid ads in newspapers or TV can help get brands in front of mass audiences and inform them about their brand values, product(s) and service(s), but the best way to build a
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Why Work With a Public Relations Agency?

Everyone has a story to tell. Sharing your unique perspective and story to the right audience at the right time is what a great public relations firm can accomplish for your brand or business. Public relations firms create narratives that evoke emotion and trigger action. Reputable PR firms can reframe existing narratives to shift perception in favor of your personal brand, product or service. Through strategic planning, professional writing and positioning, public relations can propel your brand or business to the next level. With unique messages and thoughtfully crafted stories, a great PR firm can build brand credibility and reinforce a
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3 Marketing Questions To Ask Your Agency

Whether you are looking to hire a new marketing agency or consultant, it’s important to understand what  ‘marketing’ means for your business and industry. This will enable you to find a well-equipped agency or expert to conquer your online and offline marketing goals. Typically, marketing involves identifying your brand’s values, promotions online and offline, print and online advertising, market research, communications strategy and content creation/graphic design.  Whether you own a business in the real estate sector or run a new restaurant on Miami Beach, identifying what marketing means for your business and industry is essential. It is particularly important to define
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6 Tips to Improve Your Social Media Marketing Strategy

To achieve meaningful results with social media marketing, you must understand the profile of your target audience and what they like and dislike. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you are delivering the right message to the right audience at the right time. Having a cohesive and thoughtful strategy behind your social media is essential to success. We’ve outlined 6 tips for creating or improving your social media strategy. Check it out below: Research and identify your target audience: You can’t market a product or service strategically without
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8 Tips to Proactive Media Relations

Media relations is an important part of any public relations program. Proactively conducting media relations should be something any good publicist or public relations agency does on a regular basis. One of this biggest benefits of PR agencies are their long-standing relationships with media professionals and media relations tactics. Good PR professionals know what journalists need to write great stories and know how to get their attention. If you are unfamiliar with public relations, media relations may be a new concept. But it is important to understand it is essential to achieving successful publicity for your product, service or brand. Whether
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